
I tried a new shampoo today.
One of those trendy bar soaps that are popping up everywhere—the environmentally friendly kind with less packaging and waste.
While I was massaging the lather into my hair, I couldn’t help but think about the parallels to where I’m at in life right now.
This month, I’m officially closing the doors of Be Refreshed Beverage Company.
It’s something I’ve been dragging my feet on for a while. I saw the potential. In fact, in January 2024, we did more in one month than in all of 2023! I went on to more than double my annual sales and partnerships. It was wild.
But 2024 didn’t end the way it started.
By spring, I was burnt out. Completely. I experienced a level of depression I had never felt before. The inner conflict was like a 747 taking off in my chest—loud, heavy, impossible to ignore.
That experience forced me to sit with a lot of hard truths. It challenged me to reflect—not ruminate (yes, there’s a difference; I learned that the hard way). Reflection helped me see how I’d been clinging to what I could do instead of asking what I should do.
I realized that just because I can doesn’t mean I must. And that every season has its reason.
Change is never easy. Over the past four years, I met incredible people who filled my cup and soul. The relationships built through this brand made a difference—raising awareness for the sober curious, building community, and helping people feel seen. That meant everything to me.
But deep down, I knew what it would take to grow this business further. And it didn’t match what I want in this next chapter of my life.
So today, using my new shampoo, I literally cleaned my roots to make way for what’s to come. I scrubbed away the buildup—the expectations, the pressure, the emotional weight—and rinsed it all down the drain.
A clean start, if you will.
So… what now?
Now, I’m taking everything I’ve learned from two decades in direct sales, from life, and from the wild ride of single motherhood—and pouring it into some exciting new projects (and some memory-making with my girls 💛).
I’ll share more soon. Until then, you can find me on TikTok most Tuesdays and on YouTube @TheFreshExpert.
Stay fresh,





